Why Switzerland

A Swiss firm, by conviction.

GYRA was founded in Geneva, is regulated here and works here every day. For a family’s wealth, Switzerland is far more than an address: a stable setting, a law that protects the client, and a whole network of expertise within reach.

01

Stability

A country neutral since 1815, governed by consensus, and slow to change its rules. Public debt is below 40% of GDP, held in check by a debt brake written into the constitution, and Switzerland is rated AAA by the major agencies. Both the Confederation and the Canton of Geneva closed their 2025 accounts in surplus.

02

A strong currency

Over the decades the Swiss franc has kept its value better than most currencies. Against the US dollar it has gained about 2% a year on average over the past twenty years: a dollar bought about CHF 1.24 in late 2006 and about CHF 0.83 in late 2026. For a family that thinks in generations, the currency its wealth is measured in matters.

03

Assets stay the client’s own

Securities held in custody at a Swiss bank belong to the client, not to the bank. By law they are kept apart from the bank’s own assets, and are returned to the client if the bank fails.

04

Depth

Switzerland is one of the world’s two largest centres for cross-border wealth, with close to USD 3 trillion booked here. The banks, lawyers, notaries, tax advisers and trustees a family needs are all here, and used to working together.

05

Serious regulation

In Switzerland, wealth managers are licensed and supervised under federal law. GYRA SA has been licensed by FINMA since 2020. Switzerland applies the international standards on tax transparency.

06

Geneva

Bankers have worked in Geneva since 1387, and private banks have managed family wealth here since the eighteenth century. Our office on Rue du Prince is a few minutes’ walk from most of them, in an international city that works in several languages.

History

Six centuries of banking in Geneva

History is the proof of stability. Families have entrusted their wealth to Geneva for generations, through wars, revolutions and crises elsewhere.

1387
The Bishop of Geneva, Adhémar Fabri, grants the city a charter that allows lending at interest, at a time when the Church condemned it. Banking in Geneva starts here.
16th century
Protestant refugees from France and Italy settle in Geneva, bringing trade, capital and banking skills with them.
1796
The oldest Geneva private bank still in business today is founded. Others follow in 1805 and 1819.
1815
Swiss neutrality is recognised by the European powers at the Congress of Vienna. Geneva joins the Swiss Confederation the same year.
1850
The Swiss franc becomes the single national currency. In the same decade Geneva opens the first stock exchange in Switzerland.
1863
The Red Cross is founded in Geneva. The League of Nations follows in 1920, then the European seat of the United Nations: the city becomes a meeting place for the world.
2011
GYRA is founded in Geneva, by former Geneva private bankers.
For our clients

What it means for our clients

The banks

We work with leading Swiss private banks as custodians. Assets stay in accounts in the client’s own name, and we negotiate terms bank by bank.

The network

We coordinate a network of independent Swiss specialists in law, tax, real estate and structuring. The family keeps one point of contact.

International families

Many of our clients live outside Switzerland. From Geneva, and from our Luxembourg entity for the European Union, we bring their banks and holdings into one view.

The long term

A setting that changes little makes it possible to plan across generations. That is the timescale we work on.

Sources: Boston Consulting Group, Global Wealth Report 2026 (cross-border wealth); FINMA (protection of custody assets); Federal Finance Administration, State of Geneva and rating agencies (public debt, 2025 accounts and rating); City of Geneva (history of the financial centre); market exchange rates, November 2006 and November 2026. General information, which may change. Past currency movements do not predict future ones. See also: Questions and answers • FinSA information.

Come and see us in Geneva